Checklist – what every e-shop in Moldova needs to have?

The main page with the possibility of displaying popular and promotional products, indicating the offer validity period and price;

The “About us” page containing:

  • Full name, including the legal form of organization of the trader;

  • State identification number (IDNO) of the legal entity or individual entrepreneur/ entrepreneur’s patent number;

  • Legal address, e-mail address of the person, contact phone number;

  • The number and validity period of the notification, as well as the name of the public administration authority that issued the notification;

  • VAT code if applicable, etc.;

Product catalogue, with the possibility of:

  • Displaying the “Similar products” or “Recommended products” section, with the indication of the period of validity of the offer and the price, specifying the discounts and the discount time period,

  • Specification of whether taxes are included in prices and tariffs (for example, VAT),

  • Specification of whether delivery costs and/or other charges are included in the prices and rates, as well as their value, if applicable;

  • Product description.

The order registration page/shopping cart, with the possible application of discounts, indicating all discounts and all expenses (such as delivery and/or other expenses), as well as their value, if applicable, with the possibility of changing orders;

Electronic/online confirmation of receiving the order, including acceptance or rejection of the order made by the buyer;

Contacts with visible contact number, postal address, e-mail and technical chat support;

Terms of payment (accepted payment methods) and delivery (shipping conditions);

How to submit and deal with complaints;

Conditions for returning goods;

Reviews indicating the contact phone number and the address of the official website of the Agency for Consumer Protection and Market Surveillance;

Useful features of the website that include:

  • “One click order” button;

  • Search options;

  • Online support.

Other important features:

  • CMS (website/page maintenance software) – website maintenance software with many useful modules and adjustments, after SEO optimization;

  • Link to social media site page;

  • An outstanding logo, which is, in fact, the business card of all online shops.

Did you know?

Of all CEFTA markets, the Postal Reliability Index is best in Moldova (95).

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Legal disclaimer: This geographical map is for informational purposes only and does not constitute recognition of international boundaries or regions; GIZ makes no claims concerning the validity, accuracy or completeness of the maps nor assumes any liability resulting from the use of the information therein.

North Macedonia

Population 2072531
Population ages 16-64 1434451
Internet use 84%
Internet shoppers 40%
Currency Macedonian denar
GDP per capita, PPP 17015.23


Population 2837743
Population ages 16-64 1931355
Internet use 70% (2019)
Internet shoppers 10% (2019)
Currency Albanian lek
GDP per capita, PPP 13899.93


Population 6908224
Population ages 16-64 4530026
Internet use 79%
Internet shoppers 48%
Currency Serbian dinar
GDP per capita, PPP 19366.76


Population 1775378
Population ages 16-64 /
Internet use 97%
Internet shoppers 47%
Currency European euro
GDP per capita, PPP 11383.4

Bosnia & Herzegovina

Population 3280815
Population ages 16-64 2216576
Internet use 74%
Internet shoppers 38%
Currency Bosnia and Herzegovina convertible mark
GDP per capita, PPP 15732.84


Population 2620495
Population ages 16-64 1876763
Internet use 76%
Internet shoppers 34%
Currency Moldovan leu
GDP per capita, PPP 12995.56


Population 621306
Population ages 16-64 411215
Internet use 79%
Internet shoppers 29%
Currency European euro
GDP per capita, PPP 20542.71

Resource and information center on key aspects of e-commerce for all CEFTA members.


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* This designation is without prejudice to positions on status and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence.